Popular ice cream company Ben & Jerry's is calling for the "return" of "stolen Indigenous land" in the United States, suggesting that the country begin with Mount Rushmore.

Ben & Jerry's shared the message on its Twitter account Tuesday.

This 4th of July, it's high time we recognize that the US exists on stolen Indigenous land and commit to returning it," the company wrote.

Ben & Jerry's then directed Twitter users to its website, where the company outlines how the United States can "commit to returning" land by starting with Mount Rushmore.

The ice cream company details the history of the national memorial, which features depictions of George Washington, Thomas Jefferson, Theodore Roosevelt and Abraham Lincoln.

Ben and Jerry's states that the North Dakota mountain was known as Tunkasila Sakpe, or The Six Grandfathers, prior to being memorialized by the United States and it was considered "sacred" land by the Lakota Sioux.

But what is the meaning of Independence Day for those whose land this country stole, those who were murdered and forced with brutal violence onto reservations, those who were pushed from their holy places and denied their freedom?" the company's website reads. "The faces on Mount Rushmore are the faces of men who actively worked to destroy Indigenous cultures and ways of life, to deny Indigenous people their basic rights."

Ben & Jerry's was promptly criticized on Twitter for the remarks, with some comparing the move to beer brand Bud Light's recent controversial decision to work with transgender activist Dylan Mulvaney.

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"Make @benndjerrys Bud Light again," John Rich, a member of the country music duo "Big & Rich," tweeted.

"Let us know when you give your two plants and all the property in Vermont (Waterbury and St. Albine) to the Abenaki and Mahican peoples," 2nd Amendment rights advocacy channel "Military Arms" tweeted. "Until then, you're hypocrites."

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Ben & Jerry's has previously faced backlash for taking public political and social stances. In 2021, the company vowed to stop selling its products in Palestinian territories, saying that doing so would be "inconsistent" with its "values."

The company has also used its ice cream flavors to communicate its stances. Leading up to the 2018 midterm elections, Ben & Jerry's renamed one of its flavors to "Pecan Resist" to express opposition to policies of the Trump administration.

The National Desk (TND) has reached out to Ben & Jerry's for comment on the criticism of its July 4 remarks but did not receive a response prior to publication. This story will be updated if a response is received.

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